Intel have just determined fire 20% of their semiconductor factory workers staff. Instead Intel prefer buy silicon for their products from their competitor TSMC to cut their costs and increase margins. And now will outsource their marketing team. What will be left of Intel closer to the end of this decade? Intel ain't Intel anymore. Just a brand mark with the Intel stamp on. Consumers can just buy AMD. They all get the silicon from TSMC, so yeah... Intel's new CEO Mr. Lip is in full work modernizing cut Intel into small pieces.
Intel to outsource marketing to Accenture and AI, resulting in more layoffs
The marketing division has been one of Intel's key strengths since the company began communicating directly with end users with the launch of its "Intel Inside" campaign in 1991. However, it looks like the company will drastically cut its human-driven marketing efforts going forward, as it plans to lay off many of its marketing employees, believing that Accenture's AI will do a better job connecting Intel with customers.
How exactly the usage of AI instead of real people can reinforce the brand hasn't been explained yet.
Former Intel employees new work tools... Designed in US and made by China๐ค I really hope the US Government won't infuse a huge tariff on much needed sewing machines. And if they do, it will be damn expensive bring back the jobs.