EVGA terminates partnership with NVIDIA

[saturnotaku]

 

Wow.

[ryan]

woah

[electrosoft]

It's no secret Nvidia treats their AIBs like crap....

 

 

 

[saturnotaku]

If Intel wants to be taken seriously in the desktop GPU market, their CEO should be on the phone with the head of EVGA right now to see about establishing a new partnership.

 

Edit: Apparently EVGA has "not yet entertained" a deal with AMD or Intel, but anyone can be bought for the right price.

[jaybee83]

absolute shame but in the context of nvidia behaving like that its totally understandable. id love to see AMD or even Intel gpus by EVGA in the future, would be interesting.

[Talon]

This really tarnishes Nvidia for me. When I think Nvidia, I think EVGA. I’ve owned so many EVGA cards over the years going all the way back to a 6600 GT and GS. I really don’t know what to think at this point as I was looking forward to their new designs for a 40 series. I guess I’ll wait and see what Asus brings to market but their quality and support isn’t even close. EVGA communicates directly with the community on issues. This really sucks. 

[Custom90gt]

Yeah what a bummer, I didn't see this coming at all.  On the bright side, I'm not quite as bummed about not being able to pick up a 4000 series card now.

[Hertzian56]

Oddly there's nothing on the evga website about this, you would think they would at least have something in the news or press release sections about it. My gut tells me they already have an inked deal with either intel or amd because to just throw away most of your revenue stream is suicidal, the other things they sell are all related to gaming and hard to think that's going to be enough to sustain them at the same size without massive layoffs and selling whole units off. I owned a few of their cards never had problems last one was the 1060 mini itx.

[jaybee83]

23 hours ago, Talon said:

This really tarnishes Nvidia for me. When I think Nvidia, I think EVGA. I’ve owned so many EVGA cards over the years going all the way back to a 6600 GT and GS. I really don’t know what to think at this point as I was looking forward to their new designs for a 40 series. I guess I’ll wait and see what Asus brings to market but their quality and support isn’t even close. EVGA communicates directly with the community on issues. This really sucks. 

 

11 hours ago, Custom90gt said:

Yeah what a bummer, I didn't see this coming at all.  On the bright side, I'm not quite as bummed about not being able to pick up a 4000 series card now.

 

im in the same boat as you gents, was firmly planning on going with an EVGA 4090 due to their option to extend warranty to 5 or 10 years...soooo, whats the alternative? Zotac offers 5 years after product registration and Gigabyte provides 4 years standard but both make kinda shitty cards if u ask me 😅 so that would leave MSI or Asus but "regular" warranties of 3 years.....ugh. maybe i should wait and check what RDNA3 has to offer, according to rumors so far it should be very competitive at basically same performance but like half power consumption....

 

another option would be to take the risk and get one of the last RTX 30 series cards from EVGA, slap a 10 year warranty on it and hope for the best in the future 😄 

[ryan]

I dont know a quick thought...its like nike ditching shirts....doesnt  mean much for shirts...

[saturnotaku]

39 minutes ago, ryan said:

I dont know a quick thought...its like nike ditching shirts....doesnt  mean much for shirts...

 

If you're going to make this comparison, it would be like Nike abandoning the shoe market and pinning the sustainability of its future on shirts.

[jaybee83]

12 hours ago, saturnotaku said:

 

If you're going to make this comparison, it would be like Nike abandoning the shoe market and pinning the sustainability of its future on shirts.

haha yep nice analogy

[ryan]

good one shows sympathy for EVGA. evga isnt finished with the gpu market but okie dokie dude. they will go AMD or intel or find a new market.

 

nike makes their shoes

evga doesnt make gpus

if nike had a beef with the shoe maker they have and already have the shirt market why wouldn't they just jump to another shoe maker

evga has amd to jump to

 

your analogy was gawd awful actually...I have a low IQ and I know very little, but one thing im good at is basics. this is basic

[saturnotaku]

13 hours ago, ryan said:

evga isnt finished with the gpu market but okie dokie dude. they will go AMD or intel or find a new market.

 

nike makes their shoes

evga doesnt make gpus

if nike had a beef with the shoe maker they have and already have the shirt market why wouldn't they just jump to another shoe maker

evga has amd to jump to

 

your analogy was gawd awful actually...I have a low IQ and I know very little, but one thing im good at is basics. this is basic

 

Except EVGA is not going to jump to another GPU manufacturer if you take their CEO at his word. For all intents and purposes EVGA is pinning its entire future on power supplies. Everything else they sell, from motherboards to keyboards, are non-starters as they don't have the market presence of an Asus or Logitech in those areas.

[Hertzian56]

Yeah that's true they did say no other gpus, and there is still no mention of any of this on the evga website in the news and announcements section. I think the original stuff said it was mentioned in some forum there though. I'm thinking they will probably sell that division off to someone else who would rename it or if an existing gpu maker just integrate it into their line. They may also have some new business contracts, not in gpus, that have better margins etc who knows.

[jaybee83]

20 hours ago, saturnotaku said:

 

Except EVGA is not going to jump to another GPU manufacturer if you take their CEO at his word. For all intents and purposes EVGA is pinning its entire future on power supplies. Everything else they sell, from motherboards to keyboards, are non-starters as they don't have the market presence of an Asus or Logitech in those areas.

 

17 hours ago, Hertzian56 said:

Yeah that's true they did say no other gpus, and there is still no mention of any of this on the evga website in the news and announcements section. I think the original stuff said it was mentioned in some forum there though. I'm thinking they will probably sell that division off to someone else who would rename it or if an existing gpu maker just integrate it into their line. They may also have some new business contracts, not in gpus, that have better margins etc who knows.

 

i think for now they just need some time to reorganize and get their new priorities straight. as understanding as their actions against Nvidia are and as honorable as EVGA's CEO appears to be, i also got the feeling that he follows a thick-headed approach to things, i.e. "were gonna do / not gonna do this because I say so and it feels right". 

give it some time, im pretty sure EVGA still has something to contribute to the PC component market 🙂 

[saturnotaku]

47 minutes ago, jaybee83 said:

 

 

i think for now they just need some time to reorganize and get their new priorities straight. as understanding as their actions against Nvidia are and as honorable as EVGA's CEO appears to be, i also got the feeling that he follows a thick-headed approach to things, i.e. "were gonna do / not gonna do this because I say so and it feels right". 

give it some time, im pretty sure EVGA still has something to contribute to the PC component market 🙂 

 

I very much agree with the first part of this sentiment. At least to a degree it feels like EVGA is cutting off its nose to spite its face. NVIDIA isn't probably going to care too much, and it could end up ultimately backfiring because a lot of good people are going to lose their livelihoods.

[jaybee83]

4 minutes ago, saturnotaku said:

 

I very much agree with the first part of this sentiment. At least to a degree it feels like EVGA is cutting off its nose to spite its face. NVIDIA isn't probably going to care too much, and it could end up ultimately backfiring because a lot of good people are going to lose their livelihoods.

hmmm....remains to be seen how "unaffected" Nvidia will be. especially considering that EVGA made up a whopping 40% of the gpu market in the US, those are crazy numbers! plus it opens the door for the remaining AIBs to make their voices heard, add to that the reputation damage for Nvidia...although I have to say there wasnt much left to damage, anyways lulz

[electrosoft]

I'm sure EVGA has had the bean counters pour over their sales with a fine tooth comb and a smaller, leaner EVGA with higher profit margins, no debt, cash on hand can decide what they want to do with their name brand. Clearly the Nvidia partnership is over and it wasn't worth the hassle anymore.

 

I do hope they jump back into the fray and potentially hold onto Kingpin for future work.

 

It now comes down to are GPU buyers that loyal to EVGA to abandon Nvidia and jump ship to AMD or just switch to another AIB. If I stayed with Nvidia, I'd go with Asus or MSI for their transferable warranties but I'm pretty irked at Nvidia atm. I am sure other AIBs are quietly sulking and watching how this plays out.

 

 

[Sandy Bridge]

I wouldn't be shocked if the reason they haven't explored AMD/Intel is something in the contract that prevents them from doing so for 12 months (give or take) from when they stop working with nVIDIA.  A corporate non-compete of sorts.  Though I also wouldn't be shocked if they looked at the AMD/Intel margins, saw they weren't a whole lot better, and weren't too enthused about that route either.

 

Still, it definitely doesn't reflect well on nVIDIA as a business partner.  I watched the whole GamersNexus video, and saw the Jon Peddie profit margin charts... I'd be looking for alternatives too if I were in their shoes and had the means to not be beholden to nVIDIA forever.

 

Hopefully they are able to find enough lines of business to keep a decent number of their staff employed.  The probably do have the reserves to do so for some time but as Steve says, that can't be the case forever (unless perhaps they made a boatload mining Ethereum?).  I've only bought a mouse from them (which is working well) as I have SeaSonic PSUs and Radeons, but they certainly have a good reputation.  I'd consider buying an EVGA motherboard for my future AM5 system, for example.

 

For that matter, I wouldn't be surprised if their first X570 motherboard was released last year (late in the X570 cycle) with some foreknowledge that they might not be extending their nVIDIA contract.  It could be a coincidence, but it sounds like they had been frustrated with nVIDIA for quite some time, probably many years.  An X570 motherboard might have been their way to test the waters of working with AMD.

[jaybee83]

5 hours ago, Sandy Bridge said:

I wouldn't be shocked if the reason they haven't explored AMD/Intel is something in the contract that prevents them from doing so for 12 months (give or take) from when they stop working with nVIDIA.  A corporate non-compete of sorts.  Though I also wouldn't be shocked if they looked at the AMD/Intel margins, saw they weren't a whole lot better, and weren't too enthused about that route either.

 

Still, it definitely doesn't reflect well on nVIDIA as a business partner.  I watched the whole GamersNexus video, and saw the Jon Peddie profit margin charts... I'd be looking for alternatives too if I were in their shoes and had the means to not be beholden to nVIDIA forever.

 

Hopefully they are able to find enough lines of business to keep a decent number of their staff employed.  The probably do have the reserves to do so for some time but as Steve says, that can't be the case forever (unless perhaps they made a boatload mining Ethereum?).  I've only bought a mouse from them (which is working well) as I have SeaSonic PSUs and Radeons, but they certainly have a good reputation.  I'd consider buying an EVGA motherboard for my future AM5 system, for example.

 

For that matter, I wouldn't be surprised if their first X570 motherboard was released last year (late in the X570 cycle) with some foreknowledge that they might not be extending their nVIDIA contract.  It could be a coincidence, but it sounds like they had been frustrated with nVIDIA for quite some time, probably many years.  An X570 motherboard might have been their way to test the waters of working with AMD.

 

GN asked EVGA directly about this "non-compete" contract thingy and they basically got laughed out of the building for asking this. theres definitely no such thing going on 😄 in general, i think its just too early to make any rash decisions for them yet. plus, they still have about a year or so of Ampere stock left, so theyll need to get that out, as well.

[Sandy Bridge]

12 hours ago, jaybee83 said:

plus, they still have about a year or so of Ampere stock left, so theyll need to get that out, as well

At 4:58 in the GN video, it's specifically stated that they expect to run out by the end of the year, not a year from now.

 

That's still a few months' of partially-unprofitable revenue, but far less than a year.

[jaybee83]

25 minutes ago, Sandy Bridge said:

At 4:58 in the GN video, it's specifically stated that they expect to run out by the end of the year, not a year from now.

 

That's still a few months' of partially-unprofitable revenue, but far less than a year.

i might have mixed that up with the info of them holding back cards for warranty purposes. my bad, ure right 🙂