Sandy Bridge Posted November 18, 2022 Share Posted November 18, 2022 I'm a bit surprised not to have seen any threads about this on a tech-oriented forum, as someone working in the tech industry the Musk takeover of Twitter has come up in water cooler talk at the office a few times recently. It's a combination of morbid curiosity and amazement at the ineptness of the decisions being made for most of us (thankfully I do not work at Twitter). For those who haven't been following (editor's note: wow, the list is even longer than I expected): - Musk took over in late October - Executives began being dismissed immediately, a trend that continued - Half the employees were fired in early November - Over the next few days, Twitter realized they'd fired people who were essential to running the business, and tried to persuade them to come back. Not all were persuaded. - Twitter's chief security and privacy officers resigned the day before an FTC deadline to fail a report on protecting user privacy, feeling they could not in good faith say they were meeting FTC requirements after Musk's changes. The FTC has said it is "deeply concerned" with those changes and is investigating. - A new feature was rolled out where for $8, anyone could get a blue "verified" badge. Musk said the $8 cost would deter trolls, it did not deter them at all. In the most infamous example, a fake but verified Eli Lilly account posted that insulin was now free, but impersonations were widespread, such as impersonations of George W. Bush, LeBron James, and Tesla. Eli Lilly ceased all their Twitter activity, including significant advertising spending, the next day after being unable to reach Twitter's laid-off staffers in a timely manner. - Musk posted this week that employees had to commit to a new "extremely hard core" Twitter with long hours of high intensity work including early mornings, nights, and weekends, or take severance, by 5 PM ET Thursday. - At 5 PM ET Thursday, Musk was having a meeting trying to persuade key employees to stay. Some hung up as the clock struck 5:00, showing they were not staying. - Twitter's public safety and trust team is considering a mass resignation - Twitter's communications department no longer exists - Anyone who criticizes Musk is being fired - Musk declared that only 20% of microservices that Twitter has were needed and ordered the rest to be turned off. While I doubt all the rest were in fact turned off, enough were to break SMS two-factor authentication. Any software developer can tell you it's obvious this will break things; it's like saying you could remove 80% of an individual car's components and it would work just fine. - Advertisers have been leaving the platform due to concerns about impact to brand image (see also the Eli Lilly example), worsening Twitter's profitability problem And I'm sure there will be more next week. I'm just waiting for a mass Twitter outage to occur. To me it seems like a textbook example of bad management. Almost a "here's how to run a company into the ground as quickly as possible" case. Sure, turnaround artists often reduce staffing levels to cut costs, but the sheer impulsiveness of the decisions is boggling, the lack of planning around how things are being done, the lack of thought about changes to the product, or to the technology. I've also realized that while Elon may be a good mechanical engineer, he has no idea how to run a software company, and that beyond any remaining doubt, he's a workaholic who expects everyone else to also be a workaholic. That was already pretty likely based on his management of Tesla, sleeping on the factory floor and so forth, but now that he's running a company where workers aren't operating heavy equipment on the job, it's obvious. My two personal takeaways are (1) never go work for a company owned by Elon Musk, and (2) if Elon's breaking Twitter this badly in the span of a few weeks, how reliable are the over-the-air updates to Teslas? I want my next car to be an EV, but I don't want it to be from a company that guy is running. So, is anyone else reading up on the latest Twitter drama in the evenings? 2 1 1 Desktop: Core i5 2500k "Sandy Bridge" | RX 480 | 32 GB DDR3 | 850 Evo + HDDs | Seasonic 650W | Noctua Fans | 8.1 Pro Laptop: MSI Alpha 15 | Ryzen 5800H | Radeon 6600M | 16 GB DDR4 | 512 GB SSD | 10 Home Laptop history: MSI GL63 (2018) | HP EliteBook 8740w (acq. 2014) | Dell Inspiron 1520 (2007) Link to comment Share on other sites More sharing options...
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